François-Michel Bélanger (1886–1957)
Bélanger’s Tool and Die Catalog
1920

Janssen et Fils Imprimeurs, est. 1855, Lyon, France. Thick paperboard with paper pages, wire fasteners, and printed paper enclosures. 12⅛ × 12⅛". Collection of the author.

"Bélanger's Tool and Die Catalog" by Jonathan Hoefler, from the Apocryphal Inventions project.

It was unusual that the founder of the Girl Scouts found herself on the lifelong mailing list of a Lyonnaise tool and die maker. But such were the peculiar expressions of Mr. François-Michel Bélanger.

Bélanger was a young man in 1912 when he saw in The Times (London) a photograph of the luminous Agnes Baden-Powell. She became for him an idée fixe, the abstract object of his infatuation, his muse. He dedicated his life to winning her attention through a series of creative gestures that to him felt grand and romantic — freighted with an almost vulgar symbolism — but which were so vague and cryptic as to have escaped notice. The honeyed tones and hexagonal motif of these advertisements was an appeal to Baden-Powell’s interest in beekeeping, the occasional octagon his retreat when he feared that his overtures were becoming explicit. The ruler and pencil first make an appearance in the Bélanger catalog when he learns that Baden-Powell’s father had once held the Savilian Chair of Geometry at the University of Oxford — never mind that her father died when she was an infant. Agnes herself died before Bélanger had a chance to meet her, which is certainly for the best, and not only because the fateful photograph that had so ensorcelled him had in fact depicted Olave Soames, the young bride of Agnes’s brother Robert, and a woman with whom Agnes shared a lifelong mutual enmity.

Published December 13, 2022. Copyright © 2022 Jonathan Hoefler.

 

About

The objects in the Apocryphal Inventions series are technical chimeras, intentional misdirections coaxed from the generative AI platform Midjourney. Instead of iterating on the system’s early drafts to create ever more accurate renderings of real-world objects, creator Jonathan Hoefler subverted the system to refine and intensify its most intriguing misunderstandings, pushing the software to create beguiling, aestheticized nonsense. Some images have been retouched to make them more plausible; others have been left intact, appearing exactly as generated by the software. The accompanying descriptions, written by the author, offer fictitious backstories rooted in historical fact, which suggest how each of these inventions might have come to be.

These images represent some of AI’s most intriguing answers to confounding questions — an inversion of the more urgent debate, in which it is humanity that must confront the difficult and existential questions posed by artificial intelligence.

Previously:

No. 10. Steganographic Encoders

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No. 12. Elevator Interpreters