← A. Inventions, No. 12
Ayrsley McMurdo (1872–1952)
Elevator Interpreters
1916
Machine shop of the F. W. Woolworth Company, est. 1879, New York. Pewter, die-cast iron, nickel-plated steel, and woven wire apron over painted wooden base. 20½ × 7 × 33". Collection of the author.
It probably started as a joke. Or an idle comment, at least: you can easily imagine George Weems, a practical midwestern engineer — a company man, a Lutheran, personally picked by Cass Gilbert to help design the elevators for the Woolworth Building in 1910 — hearing the sonorous clang of the newly strung cables, and remarking that it sure sounded like someone up there was trying to send a message.
His utterance gets repeated, growing into a well-crafted anecdote, for which Weems is now cast as the gifted son of a Western Union man, who’d been raised to recognize the ‘good fist’ of an experienced telegraph operator, and can now conclude with certainty that behind the knocks in the shaftway is a palpable intentionality. Of course management sends a man to investigate, and wouldn’t you know they choose Ayrsley McMurdo: an efficient operations manager, but also a crossword enthusiast, lapsed Jesuit, and burgeoning spiritualist who attends a weekly séance. It’s not long before McMurdo commissions a series of mechanisms, seamlessly integrated into the building’s Gothic Revival architecture, whose secret purpose is to isolate and identify patterns in what are now twenty-six banks of elevators in the 58-storey building. Legend has it that McMurdo’s devices recorded the sequence ‘pr-tioes--v-e--rbvmmevme--s--t’, thought to have meant ‘per actiones verbvm mevm est’ — ‘by your actions, my word is...’ — but we’ll never know. You can’t believe the things you hear in elevators.
Published December 14, 2022. Copyright © 2022 Jonathan Hoefler.
About
The objects in the Apocryphal Inventions series are technical chimeras, intentional misdirections coaxed from the generative AI platform Midjourney. Instead of iterating on the system’s early drafts to create ever more accurate renderings of real-world objects, creator Jonathan Hoefler subverted the system to refine and intensify its most intriguing misunderstandings, pushing the software to create beguiling, aestheticized nonsense. Some images have been retouched to make them more plausible; others have been left intact, appearing exactly as generated by the software. The accompanying descriptions, written by the author, offer fictitious backstories rooted in historical fact, which suggest how each of these inventions might have come to be.
These images represent some of AI’s most intriguing answers to confounding questions, an inversion of the more pressing debate in which it is humanity that must confront the difficult and existential questions posed by artificial intelligence.
Previously:
No. 11. Bélanger's Tool and Die Catalog
Next:
No. 13. Time-Machines